NanoMarket: Multiply your sales figures with the help of BNPL
In the summer of 2023, NanoMarket, a newly established smart gadget webshop with plans for international expansion, introduced its own branded BNPL (Buy Now, Pay Later) service on its online store. Following the introduction, we conducted an A/B test to measure the impact of BNPL, based on which we are publishing the following official statistics.