{"id":12195,"date":"2025-09-19T11:03:03","date_gmt":"2025-09-19T09:03:03","guid":{"rendered":"https:\/\/instacash.co\/?post_type=case-study&#038;p=12195"},"modified":"2025-09-19T11:50:45","modified_gmt":"2025-09-19T09:50:45","slug":"kitchenaid-bnpl-12-rast-prodaje-i-sirenje-u-cee-regiji","status":"publish","type":"case-study","link":"https:\/\/instacash.co\/hr\/case-study\/kitchenaid-bnpl-12-rast-prodaje-i-sirenje-u-cee-regiji\/","title":{"rendered":"KitchenAid BNPL: +12% rast prodaje i \u0161irenje u CEE regiji"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\"><\/h3>\n\n\n\n<h4 class=\"wp-block-heading\"><strong>Pozadina<\/strong><\/h4>\n\n\n\n<p>KitchenAid je globalno prepoznatljiv simbol premium ku\u0107anskih aparata. Njihovi kupci su zahtjevni, visoko plate\u017eni potro\u0161a\u010di koji tra\u017ee samo najbolje \u2013 kako u proizvodima, tako i u cjelokupnom iskustvu kupovine. Webshop <strong>kitchenaid-shop.hu<\/strong> je 2025. godine tra\u017eio BNPL rje\u0161enje koje se savr\u0161eno uklapa u premium brend i pru\u017ea dodatnu vrijednost premium kupcima.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"390\" src=\"https:\/\/instacash.co\/wp-content\/uploads\/2025\/09\/image-1024x390.png\" alt=\"\" class=\"wp-image-12201\" srcset=\"https:\/\/instacash.co\/wp-content\/uploads\/2025\/09\/image-1024x390.png 1024w, https:\/\/instacash.co\/wp-content\/uploads\/2025\/09\/image-300x114.png 300w, https:\/\/instacash.co\/wp-content\/uploads\/2025\/09\/image-768x292.png 768w, https:\/\/instacash.co\/wp-content\/uploads\/2025\/09\/image-1536x585.png 1536w, https:\/\/instacash.co\/wp-content\/uploads\/2025\/09\/image.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"margin-bottom: 20px\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Izazov<\/strong><\/h3>\n\n\n\n<p>Kod proizvoda u rasponu od 200 do 600 eura mnogi kupci odga\u0111aju ili potpuno odustaju od kupnje. Ciljevi webshopa bili su:<\/p>\n\n\n\n<ul>\n<li>ukloniti prepreke pri kupnji i pove\u0107ati konverziju,<br><\/li>\n\n\n\n<li>pru\u017eiti vrhunsku udobnost premium kupcima,<\/li>\n<\/ul>\n\n\n\n<ul>\n<li>te se razlikovati od konkurencije ekskluzivnim iskustvom pla\u0107anja.<br><\/li>\n<\/ul>\n\n\n\n<div style=\"margin-bottom: 20px\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Rje\u0161enje: Instacash BNPL<\/strong><\/h3>\n\n\n\n<p>Instacash BNPL savr\u0161eno se uklapa u KitchenAidov premium svijet:<\/p>\n\n\n\n<ul>\n<li><strong>Brzo<\/strong> \u2013 prosje\u010dnom kupcu treba 6,6 minuta od klika na gumb \u201eNaru\u010dujem\u201d do zavr\u0161etka pla\u0107anja, dok je najbr\u017ei kupac cijeli proces zavr\u0161io za samo 1,8 minuta.<br><\/li>\n\n\n\n<li><strong>Jednostavno<\/strong> \u2013 potpuno online, prilago\u0111eno mobilnim ure\u0111ajima, s trenuta\u010dnom odlukom.<br><\/li>\n\n\n\n<li><strong>Udobno<\/strong> \u2013 transparentno obro\u010dno pla\u0107anje osmi\u0161ljeno za premium kupce.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"527\" src=\"https:\/\/instacash.co\/wp-content\/uploads\/2025\/09\/image-2-1024x527.png\" alt=\"\" class=\"wp-image-12216\" srcset=\"https:\/\/instacash.co\/wp-content\/uploads\/2025\/09\/image-2-1024x527.png 1024w, https:\/\/instacash.co\/wp-content\/uploads\/2025\/09\/image-2-300x154.png 300w, https:\/\/instacash.co\/wp-content\/uploads\/2025\/09\/image-2-768x395.png 768w, https:\/\/instacash.co\/wp-content\/uploads\/2025\/09\/image-2-1536x790.png 1536w, https:\/\/instacash.co\/wp-content\/uploads\/2025\/09\/image-2.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"margin-bottom: 20px\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Rezultati nakon 3 mjeseca<\/strong><\/h3>\n\n\n\n<ul>\n<li><strong>+12% rast prodaje<\/strong><strong><br><\/strong><\/li>\n\n\n\n<li><strong>63% stopa konverzije<\/strong>, \u0161to je 3,1 puta vi\u0161e od prosje\u010dnih bankarskih rje\u0161enja za potro\u0161a\u010dke kredite<br><\/li>\n\n\n\n<li><strong>Profil kupaca<\/strong>: korisnike BNPL-a odlikuje iznimno visoka kupovna mo\u0107 \u2013 upravo za takve posjetitelje se svi trgovci bore u online prostoru. Prosje\u010dni neto prihod kupaca koji koriste Instacash BNPL 32% je vi\u0161i od dr\u017eavnog prosjeka.<br><\/li>\n\n\n\n<li><strong>Zadovoljstvo kupaca<\/strong>: 4,8 \/ 5<br><\/li>\n<\/ul>\n\n\n\n<p>\ud83d\udc49 Podaci jasno pokazuju da premium kupci aktivno tra\u017ee i koriste usluge koje im olak\u0161avaju kupnju. Za njih Instacash nije nu\u017enost, ve\u0107 <strong>usluga udobnosti<\/strong> zbog koje ostaju lojalniji webshopu.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" loading=\"lazy\" width=\"1024\" height=\"368\" src=\"https:\/\/instacash.co\/wp-content\/uploads\/2025\/09\/image-1-1024x368.png\" alt=\"\" class=\"wp-image-12210\" srcset=\"https:\/\/instacash.co\/wp-content\/uploads\/2025\/09\/image-1-1024x368.png 1024w, https:\/\/instacash.co\/wp-content\/uploads\/2025\/09\/image-1-300x108.png 300w, https:\/\/instacash.co\/wp-content\/uploads\/2025\/09\/image-1-768x276.png 768w, https:\/\/instacash.co\/wp-content\/uploads\/2025\/09\/image-1-1536x552.png 1536w, https:\/\/instacash.co\/wp-content\/uploads\/2025\/09\/image-1.png 1600w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<div style=\"margin-bottom: 20px\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Povratne informacije kupaca<\/strong><\/h3>\n\n\n\n<ul>\n<li><em>\u201eBrzo, udobno, jednostavno i potpuno jasno.\u201d<\/em><em><br><\/em><\/li>\n\n\n\n<li><em>\u201ePla\u0107anje je bilo nevjerojatno brzo i glatko. San mi se ostvario kupnjom \u017eeljenog proizvoda.\u201d<\/em><em><br><\/em><\/li>\n\n\n\n<li><em>\u201eNevjerojatno je koje mogu\u0107nosti postoje i koliko se brzo usluga mo\u017ee koristiti!\u201d<\/em><em><br><\/em><\/li>\n\n\n\n<li><em>\u201eBrzo.\u201d<\/em><em><br><\/em><\/li>\n<\/ul>\n\n\n\n<div style=\"margin-bottom: 20px\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Sljede\u0107i korak: regionalno \u0161irenje<\/strong><\/h3>\n\n\n\n<p>Nakon uspjeha u Ma\u0111arskoj, suradnja izme\u0111u KitchenAida i Instacasha pokre\u0107e se i u <strong>Hrvatskoj i Sloveniji<\/strong>. Cilj je pokazati premium webshopovima da BNPL nije tro\u0161ak, ve\u0107 <strong>prihodonosna premium usluga<\/strong> koja ih izdvaja od konkurencije.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pozadina KitchenAid je globalno prepoznatljiv simbol premium ku\u0107anskih aparata. Njihovi kupci su zahtjevni, visoko plate\u017eni potro\u0161a\u010di koji tra\u017ee samo najbolje \u2013 kako u proizvodima, tako i u cjelokupnom iskustvu kupovine. Webshop kitchenaid-shop.hu je 2025. godine tra\u017eio BNPL rje\u0161enje koje se savr\u0161eno uklapa u premium brend i pru\u017ea dodatnu vrijednost premium kupcima. Izazov Kod proizvoda u [&#8230;]<\/p>\n<p><a class=\"btn btn-secondary understrap-read-more-link\" href=\"https:\/\/instacash.co\/hr\/case-study\/kitchenaid-bnpl-12-rast-prodaje-i-sirenje-u-cee-regiji\/\">Read More&#8230;<span class=\"screen-reader-text\"> from KitchenAid BNPL: +12% rast prodaje i \u0161irenje u CEE regiji<\/span><\/a><\/p>\n","protected":false},"featured_media":12216,"template":"","categories":[],"acf":[],"_links":{"self":[{"href":"https:\/\/instacash.co\/hr\/wp-json\/wp\/v2\/case-study\/12195"}],"collection":[{"href":"https:\/\/instacash.co\/hr\/wp-json\/wp\/v2\/case-study"}],"about":[{"href":"https:\/\/instacash.co\/hr\/wp-json\/wp\/v2\/types\/case-study"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/instacash.co\/hr\/wp-json\/wp\/v2\/media\/12216"}],"wp:attachment":[{"href":"https:\/\/instacash.co\/hr\/wp-json\/wp\/v2\/media?parent=12195"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/instacash.co\/hr\/wp-json\/wp\/v2\/categories?post=12195"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}